Eccentric Elyxifopeca's Entries...

Sunday, January 31, 2010

Lifestyle Tips: Is Multi-Tasking Making You Ill?

Extract from link.
By Universal Publishing Service

When there just aren't enough hours in the day to juggle job, family, friends and the housework, do yourself a favour and stop trying so hard.

Multi-tasking health risks

In between holding down a couple of careers, wiping runny noses, sitting on a handful of do-gooding committees, trying to look passably well-groomed and attempting to tame a garden that constantly threatens to turn into Sleeping Beauty's, my best friend and I occasionally find a moment for a brief e-mail exchange. (We live just two streets away from each other, yet hardly spend more time face-to-face than we did when 200 miles separated us.)

Among the 500 or so e-mails that land in my inbox each week, there's an inspirational thought which I sent to my pal for light relief recently. It read: "The best way to get things done is to do one task at a time."

"Hah!", she wrote back at 11 pm after putting her daughter to bed, leafing through some paint charts, folding the laundry and finishing a freelance commission. "Obviously written by a man!".


Whether we call ourselves jugglers or multitaskers, the more we manage to do at once, the more we congratulate ourselves. We iron with a phone tucked under our chin. Grab a sandwich and eat it while working. I'm ashamed to admit I've even been known to snack 'n' drive – once being forced to change gears unexpectedly with my hand in a bag of lobster-flavoured crisps.

"Multitasking" was a phrase first minted (in Silicon Valley) to describe computers that could run more than one program at a time. But in the 21st century, we've all become human multitaskers. And, no question, women are better at it than men. Studies have shown that women use both hemispheres of the brain – while men tend to use one, so they're more "compartmentalised", tending to focus on one thing at a time.

Bestselling "I Don't Know How She Does It" author Allison Pearson sums it up: "We're wired differently. It must be something to do with Early Woman being a gatherer – needing to pick berries while keeping an ear out for the kids and planning what we're going to have for dinner at that cave party a week from Tuesday."

However, research suggests that multitasking might be bad for our memories and our wellbeing. The stress of doing too many things at once can not only strain the brain, but set us up for a raft of physical problems, too.

Dr David Meyer, a psychology professor at the University of Michigan who specialises in cognition and perception, insists, "Chronic multitasking over the years poses a strong risk for ultimate brain damage. As we force ourselves to bounce from task to task, we generate stress. Body and mind gear up to cope by releasing adrenaline. This powerful medicine is good for a crisis – but on an ongoing basis, it's hard on the brain and body."


Stress hormones divert energy from the part of our brain that forms memory (including the hippocampus) to the parts of the body needed for the "fight-or-flight" response. Long-term, this stress can lead to permanent shrinkage of the hippocampus.

What's more, Dr Meyer observed that multitaskers are losing the ability to concentrate. Viz my friend Kate's admission: "I spend more and more time in the office each morning 'going round in my basket' like a dog settling, before I can crack on with my day."

According to Dr Marcel Just, who's researching ageing at Carnegie Mellon University in the US, that's because "there's only so much mental capacity to go around." If you run too many programs at once on a computer, it tends to crash. Ditto human memory – which is what regularly happens to another of my friends Manic Janet, working mother of five-year-old twins: "I was ironing a shirt and the phone went, and then I looked out of the window and thought I'd go and pick a bunch of flowers. I then smelled burning coming from the kitchen – and I'd burnt an iron-shaped hole in my best Nicole Farhi shirt."

Multitaskers also tend to sleep badly, which not only impacts on our immune system, but can increase the likelihood of other stress-related health problems like heart disease.

It's time to reclaim the idea of mono-tasking, that quaint idea of doing one thing at a time. It might just turn out to save our health, wellbeing and our relationships. (And I might get to spend time with my best friend, instead of typing messages to her at 5am).

HOW TO UN-MULTITASK
Not all multitaskers are created equal, so if you want to detox your tasking routine, it helps to take a customised approach. Make one small change at a time. If you give up multitasking completely, you'll be on overload again before you know it.

The Culture Vulture So much to read (and watch, and listen to) – and so little time. You skim through the newspaper while watching "Desperate Housewives" and beside your bed is a teetering pile of Sunday supplements and mail-order catalogues that you only really attend to when it avalanches to the floor.

The Detox Will the world be any different if you only buy one Sunday paper? Each morning, earmark one or two TV programmes that you'd really like to watch that night and have a long, indulgent girlie chat with a friend rather than squeeze her in while channel-surfing.

The Office Juggler You pride yourself on being able to cope with whatever your day (or boss) throws at you – but in reality, projects pile up and only get finished when there's a deadline. You probably get in early and stay late, too, to keep on top of your e-mails.

The Detox First, clear your desk so that it's easier to focus on each project. (A carefully-labelled hanging file under your desk is better than a mountain of folders.) Block out periods of time to work on specific projects. But never go more than 90 minutes without a break, because the brain needs time to recharge. Set aside 15-minute chunks, a few times a day, to deal with e-mail, rather than keeping it permanently open – and get a spam filter, so you're not spending time deleting irrelevant info.

The Domestic Perfectionist You bend over backwards to make sure your home looks like something out of one of those glossy homes magazines you subscribe to. You have a pile of vintage curtains just waiting to be turned into gorgeous cushions, and spend hours spritzing your linen with lavender water. But there are piles of things behind the sofa because you never quite finish tidying one space before moving on to the next – and that mountain of ironing just keeps getting higher.

The Detox Remind yourself that the homes in magazines don't look like that for more than about five minutes. (It takes a stylist and much grooming to get camera-ready, and invariably, just out of shot, there's a vast pile of junk. If not, the place is inhabited by aliens.) Slow down, take a breath and ask yourself: Which is more important, a perfect home, or health and happiness? Buy less, so there's less to tidy. Try folding clothes when they're straight out of the drier, to save time at the ironing board. And why not pay someone to make those pretty cushions for you?

The Crazed Cook Your kitchen walls are lined with cookbooks and Saturdays are spent dashing around town seeking out tamarind paste. You're constantly tearing recipes out of magazines – but never seem to get round to creating them. In fact, the last time you spent all evening in the kitchen, stirring, pouring, flambéing and crisping with your blowtorch you were ready to collapse.

The Detox Sign up for the Slow Food movement (slowfood.com). Or think like a Frenchwoman: buy the starter, or dessert, so that you're less frazzled and can actually enjoy your friends' company. Enlist their help – dressing the salad, pouring the wine. Have a ruthless cull of your cookbooks, keeping only the books that you refer to time and again. Author Shirley Conran was right when she said that life really is too short to stuff a mushroom.

Sunday, November 29, 2009

An Essential Guide To Buying Your First Car

carbuyer


Extract from link.

We've all heard about how buying a car is not one of the smartest financial moves to make. A car is after all, a depreciating asset. But we can't deny that having a car brings other intangible benefits - convenience, accessibility, freedom etc.

Damien Fong, from Singcapital Pte Ltd., tells potential car buyers what they need to know before signing on the dotted line for a new car purchase, and offers tips on how to source for a suitable car loan.

iFAST: What are the main factors to take into consideration when deciding whether to purchase a car?


DF: Many car owners around in the world, and especially in Singapore, do not have a full understanding of the financial implications of one's car purchase. In Singapore, it is important for a potential car buyer to note that there are some very specific factors that affect the value of a car and the overall cost of ownership. As Singapore is still one of the most expensive places in the world to buy and maintain a car, it is well worth one's time to understand the basic elements that make up the costs of owning a vehicle here.

OWNING A VEHICLE IN SINGAPORE

The 2 main factors that impact the cost of car ownership in Singapore are:

  • The vehicle tax regime including import duties, additional registration fees (ARF) and road tax.
  • The Vehicle Quota System which limits the vehicle population growth in Singapore to approximately 3% per annum. The tool which is used to limit the number of cars registered in Singapore is the Certificate of Entitlement or COE. Each vehicle registered in Singapore must have an accompanying COE which is "attached" to the vehicle throughout the vehicle's lifespan. For more information on the Vehicle Quota System and COEs, please visit www.lta.gov.sg (The Land Transport Authority) and www.onemotoring.com.sg.

RECURRING MAINTENANCE COSTS

In addition to incurring the cost of acquiring a vehicle, there are other costs associated with keeping the vehicle on the road. Here are some of those costs:


COMMON MISCONCEPTIONS

One of the most common misconceptions on the affordability of a car is the "low monthly installment" syndrome. This happens when prospective buyers are enticed into buying a car on the premise that the monthly installment is low. However, many consumers do not factor in other "costs" and can end up in a horrendous situation from a financial perspective.


Many car buyers also do not take enough time to consider their length of ownership and therefore do not make the best purchase decisions from a financial perspective. Unlike a property, a car is usually a liability as its value depreciates the moment you purchase the car. Therefore, when buying a car, it is important to take time to consider how much it will cost you overall, your intended ownership period and of course, your motoring needs.


iFAST: If an individual were to purchase a car, what would be the maximum percentage of the individual's salary that should be allocated for the monthly installments and other related expenses?


DF: To work out your Income and Expenses when deciding on a car purchase, one will need to work out his/her Debt Servicing Ratio (DSR) which is often used by banks to assess whether a loan application can be approved. DSR is the percentage of the borrower's total monthly financial commitment (including car loan, home loan repayment, and other financial commitments such as unsecured borrowing, etc) against his monthly income and it will determine the loan quantum to be granted. The acceptable DSR varies from bank to bank, but is usually between the region of 40% to 50%.

SOURCING FOR A SUITABLE CAR LOAN


There are three basic factors to think about when sourcing for a new car loan: interest rate, loan principal and loan period. Knowing these three items will enable you to understand how much loan you are able to obtain. Using these to make your loan calculation will help you establish your budget for making the monthly payments.
It will be good to bear in mind that most lenders will want you to take out as much loan as you can possibly afford, since they will make more money, the larger the loan amount is. Therefore, always check the terms and conditions for the car loan before you commit to a loan. Below are the key items one needs to take note of, when it comes to car loans.


The Loan Principal
Loan principal is a term used in finance that refers to the original amount of the debt or the original amount of money borrowed. Your total interest charges at the end of the loan period depend on the amount of the loan principal and the loan period. The higher the principal amount you borrow, the more money you will ultimately be paying back over the course of the loan.


Interest Rate
The interest rate is usually expressed in percentage terms and is referred to as the amount of money charged outside the loan principal amount.


There are two common car loan interest schemes, i.e. the flat interest rate and the monthly rest schemes. Flat inter¬est charges are also known as "flat add-on rate". The interest rate is fixed throughout the loan period and it uses simple interest calculation. This means the total interest payable for the whole loan period is already added into the principal loan amount at the beginning. Borrowers pay equal monthly installments over the period of the loan. Currently, most car loans in Singapore are based on this scheme.


Monthly rest schemes are repayment schemes with floating interest rates. These rates are usually pegged at a certain percentage below or above a benchmark rate, such as the lender's prime lending rate or board rates. The interest is calculated on a monthly rest basis, meaning that the principal amount is reduced every month as the monthly installment is paid. The monthly instalments are a fixed amount, but the reduction in the principal and the interest payment vary according to changes in the interest rate.


Loan Period
The loan period refers to the life cycle of the loan. The longer the loan, the more expensive the loan will be.


Car loan calculation is an important part of sourcing for the right car loan. You can determine how much your loan is going to cost, by utilising good car loan calculation.
By regulation, car loans have a maximum repayment period of 10 years and a financing limit of 100% of the car purchase price or market value, including COE, whichever is lower. The loan period added to the age of the car cannot exceed 10 years.


Terms and Conditions - Default

For hire purchase loans, if you default on the monthly installments, the lender has the right to repossess the vehicle. Upon the sale of the vehicle, you have to pay for the shortfall between the sales proceeds and the loan outstanding, including the costs arising from the repossession.


Late Fees and Penalties

Different lenders charge different fees for late payment of installments. Make sure you check out all these fees before you commit to the loan.

iFAST Central provides services to more than 50 financial advisory companies, exempt financial advisers and financial institutions, and over 2,500 financial adviser representatives. Damien Fong is Financial Advisor Director at Singcapital Pte Ltd, a financial advisory company.

Friday, November 06, 2009

Sun With Moon (The Central @ Clark Quay)


Everything on your plate looks pretty – and tastes even better.

Sun With Moon

The ambience is what puts Sun with Moon at The Central ahead of its sister branch at Wheelock Place. The views look out to Clarke Quay, and if dining alfresco is your cup of tea, this is the place to dine while people-watching. Sun with Moon serves very decent Japanese menu standards, but also some hard-to-find ones like the kamameshi, a Japanese traditional rice dish cooked in an iron pot. The service is friendly and prompt – though not too knowledgeable in the wine department.


There are some Japanese restaurants that don't think beyond two slices of watermelon for dessert. This is not one of them. Not only is there a variety of desserts to choose from, the desserts are well presented and satisfying. Try the popular tofu cheesecake (the cage it comes in will be a conversation topic), kurogama pudding and matcha parfait.


Must try: Tofu Cheesecake in a cage

Sun With Moon
The Central @ Clarke Quay
6 Eu Tong Sen Street. #01-70/71/72
Tel: +65 6534 7784
Price Range: S$35-S$45 per person

Photo courtesy of Sun with Moon

Saturday, October 24, 2009

Why the rich gets richer?

The extract below is from: http://sg.beta.promo.yahoo.com/managingyourmoney/expert?blogid=expert&postid=1&viewPost=1

Thinking Big Is The Best Plan

Years ago, when I was just starting my real estate investing career, I came across a property with a for-sale sign on it. I called the broker and asked, "What can you tell me about the property, and how much does it cost?"


The broker politely and patiently said, "It's a commercial building with six tenants. There's a chiropractor, a dentist, a hairstylist, an accountant, and a bail bondsman. The price is two million dollars."

Losing Big


I almost choked. "Two million dollars?! That's way too expensive!"

Thirty years ago, $2 million was a lot of money. And instead of looking at the property, I let the price frighten me off. I never looked at the deal, and just assumed that the seller was crazy, greedy, and out of touch with the market.

Today, there's a luxury hotel on the same site. It's spectacular. I estimate the property to be worth at least $150 million, and maybe more.

Cheap Lessons


Not seeing the potential of that deal taught me many lessons. Here are two important ones:


• Sometimes you learn more by being stupid and making mistakes.


• The person with the better plan wins.

In the above example, my plan was just too small. In fact, the only plan I had at the time was to collect the rent money from the tenants, cover my mortgage and expenses, and put a little in my pocket. And 30 years ago, I knew that the rent from six small tenants couldn't possibly pay for a $2 million property.

I later learned that the property's eventual owner bought it for full price – with terms. He put $50,000 down as an option and asked for 180 days to put the rest of his plan together. During those 180 days, he gathered his investors, a builder, and his tenant, a major hotel chain.

If he hadn't been able to put his plan together, he would've lost his option money. Instead, before the 180 days were up, his investors paid the $2 million in cash, and he spent the next three years getting the project through the city planning commission and finally began construction. He won because he had a better plan.

Mind Expansion


Donald Trump often says to "think big." He definitely does so, but by nature, I don't. My excuse is that I come from a small town in Hawaii. My family wasn't rich, so when it comes to money, I tend to think err on the side of caution. Over time, my thinking has become medium-sized when it comes to spotting opportunities, but I'd still like to think bigger.

One of the reasons I enjoy doing business in New York and having Trump as a partner on different projects is that he makes me do just that – because if you don't think big in New York, you get kicked out. If I thought small, I wouldn't be on television, cutting book deals with major publishers, or talking in front of tens of thousands of people in arenas like Madison Square Garden.

Currently, I'm working on a real estate project to present to Donald. Consequently, I find myself pushing my thinking, expanding my context, and thinking of luxury, not just price. Even if Donald doesn't like the project and we don't partner on it, just preparing to present the project to him has required me to think bigger and come up with a better plan.

A Blast from the Past


About a year ago, someone called to say that there was a spectacular condominium that had just come up for sale. She wanted to know if I was interested in looking at it. Of course I said, "Yes." I wanted to see what her definition of spectacular was, and trust me – it was spectacular. She then said, "And the price is only twenty-eight million dollars. But I believe you can pick it up for twenty-four million. At that price, this condo is a steal."

Once again, I heard myself saying what I said so long ago: "That's too expensive." But, as I said, that lesson from 30 years back proved to be priceless: After hearing the think-small person in me comment on the condo price, I took a deep breath and asked myself, "What's my plan?" Then I asked myself, "What's wrong with my plan?"

I didn't buy the condo, but I did come up with a better plan. Over the next few days, I realized that the reason I couldn't afford the condo was because my business was too small. If I wanted to afford such a luxury residence, I needed to come up with a better plan for my business. Today, I'm working harder than ever to improve it – not because I want the condo, but to be able afford such a condo if I someday decide I want one.

Plan Ahead


In many of my Yahoo! Finance columns, I've written about my concern over the devaluation of the U.S. dollar. As the dollar drops in purchasing power, it often pushes up the prices of real assets – quality real estate and equities. My fear is that many people may not be able to afford tangible assets and become poorer as the dollar declines. This drop in purchasing power also widens the gap between the rich and everyone else.

One method of staying ahead of rising asset prices and the declining dollar is to think bigger and come up with better plans. As important as financial and business planning is a plan for personal development and self-improvement. I'm often asked to invest in people's business plans, and one of the reasons I turn many of them down is because a big plan requires a big person who's spent time on personal development. In a lot of cases, a business plan is far bigger than the person with the plan – that is, the dream is bigger than the dreamer.

Today, I'm glad I missed out on that $2 million property all those years ago. The best lesson I learned from it is that I can have a better life if I have a better plan – and a plan to become better person. So what's your plan?

Saturday, October 10, 2009

Do you think u can solve it?

Extract from yahoo: http://sg.news.yahoo.com/cna/20091010/tap-464-parents-arms-psle-mathematics-pa-231650b.html

"Jim bought some chocolates and gave half of it to Ken. Ken bought some sweets and gave half of it to Jim. Jim ate 12 sweets and Ken ate 18 chocolates. The ratio of Jim’s sweets to chocolates became 1:7 and the ratio of Ken’s sweets to chocolates became 1:4. How many sweets did Ken buy?"

Extract:
The first thing her son did when he came out from the Primary School Leaving Examination (PSLE) maths paper on Thursday this week was to gesture as if he was "slitting his throat".

"One look at his face and I thought ’oh no’. I could see that he felt he was condemned," said Mrs Karen Sng. "When he was telling me about how he couldn’t answer some of the questions, he got very emotional and started crying. He said his hopes of getting (an) A* are dashed."

Not for the first time, parents are up in arms over the PSLE Mathematics paper, which some have described as "unbelievably tough" this year. As recently as two years ago, the PSLE Mathematics paper had also caused a similar uproar.

The reason for Thursday’s tough paper, opined the seven parents whom MediaCorp spoke to, was because Primary 6 students were allowed to use calculators while solving Paper 2 for the first time. Paper 2 makes up 60 per cent of the entire paper and consists of 18 questions.

Said Mrs Vivian Weng: "I think the setters feel it’ll be faster for them to compute with a calculator. So the problems they set are much more complex; there are more values, more steps. But it’s unfair because this is the first time they can do so and they do not know what to expect!"

These parents’ children are studying in both neighbourhood and "top" schools.

In response to MediaCorp’s queries, the Education Ministry said this year’s paper was "comparable" to those of previous years. "There is no change in syllabus, question types or number of questions," a spokesperson said.

"The introduction of the use of calculators does not have any bearing on the difficulty of paper. The use of calculators has been introduced into the primary maths curriculum so as to enhance the teaching and learning of maths by expanding the repertoire of learning activities, to achieve a better balance between the time and effort spent developing problem solving skills and computation skills. Calculators can also help to reduce computational errors."

But the parents MediaCorp spoke to said students were apparently so stumped that many — even top students who have regularly aced past school examinations — broke down in tears in right after the paper.

Private maths tutor Josephine Tan whose son studies at Anglo—Chinese School (Junior), said he told her that "many A* students in the top class... couldn’t finish all the questions".

According to posts on an online forum for parents, one example of the problem sums given was: "Jim bought some chocolates and gave half of it to Ken. Ken bought some sweets and gave half of it to Jim. Jim ate 12 sweets and Ken ate 18 chocolates. The ratio of Jim’s sweets to chocolates became 1:7 and the ratio of Ken’s sweets to chocolates became 1:4. How many sweets did Ken buy?"

Mrs Tan said: "They have spent months revising and preparing, but it’s so much tougher than they expected. It really put a big dent on students’ morale."

Another common gripe: There was not enough time for them to complete the paper.

A private tutor, who declined to be named, told MediaCorp she concurred with parents’ opinions. "This year’s paper demanded more from students. It required them to read and understand more complex questions, and go through more steps, so time constraints would have been a concern," the 28—year—old said.

However, the parents’ fear of poor grades for their children may be unfounded since they will be compared against the entire cohort’s performance.

Sunday, June 28, 2009

Skinnys BEWARE !

Chubby people live longest: Japan study

AFP - Saturday, June 20

TOKYO (AFP) - - Health experts have long warned of the risk of obesity, but a new Japanese study warns that being very skinny is even more dangerous, and that slightly chubby people live longer.

People who are a little overweight at age 40 live six to seven years longer than very thin people, whose average life expectancy was shorter by some five years than that of obese people, the study found.

"We found skinny people run the highest risk," said Shinichi Kuriyama, an associate professor at Tohoku University's Graduate School of Medicine who worked on the long-term study of middle-aged and elderly people.

"We had expected thin people would show the shortest life expectancy but didn't expect the difference to be this large," he told AFP by telephone.

The study was conducted by a health ministry team led by Tohoku University professor Ichiro Tsuji and covered 50,000 people between the ages of 40 and 79 over 12 years in the northern Japanese prefecture of Miyagi.

"There had been an argument that thin people's lives are short because many of them are sick or smoke. But the difference was almost unchanged even when we eliminated these factors," Kuriyama said.

Main reasons for the shorter lifespans of skinny people were believed to include their heightened vulnerability to diseases such as pneumonia and the fragility of their blood vessels, he said.

But Kuriyama warned he was not recommending people eat as much as they want.

"It's better that thin people try to gain normal weight, but we doubt it's good for people of normal physique to put on more fat," he said.

The study divided people into four weight classes at age 40 according to their body mass index, or BMI, calculated by dividing a person's weight in kilograms by their squared height in metres.

The normal range is 18.5 to 25, with thinness defined as under 18.5. A BMI of 25 to 30 was classed as slightly overweight and an index above 30 as obese.


Post link from: http://sg.news.yahoo.com/afp/20090619/tts-health-japan-lifestyle-weight-7d7070a.html

Skinnys BEWARE !

Chubby people live longest: Japan study

AFP - Saturday, June 20

TOKYO (AFP) - - Health experts have long warned of the risk of obesity, but a new Japanese study warns that being very skinny is even more dangerous, and that slightly chubby people live longer.

People who are a little overweight at age 40 live six to seven years longer than very thin people, whose average life expectancy was shorter by some five years than that of obese people, the study found.

"We found skinny people run the highest risk," said Shinichi Kuriyama, an associate professor at Tohoku University's Graduate School of Medicine who worked on the long-term study of middle-aged and elderly people.

"We had expected thin people would show the shortest life expectancy but didn't expect the difference to be this large," he told AFP by telephone.

The study was conducted by a health ministry team led by Tohoku University professor Ichiro Tsuji and covered 50,000 people between the ages of 40 and 79 over 12 years in the northern Japanese prefecture of Miyagi.

"There had been an argument that thin people's lives are short because many of them are sick or smoke. But the difference was almost unchanged even when we eliminated these factors," Kuriyama said.

Main reasons for the shorter lifespans of skinny people were believed to include their heightened vulnerability to diseases such as pneumonia and the fragility of their blood vessels, he said.

But Kuriyama warned he was not recommending people eat as much as they want.

"It's better that thin people try to gain normal weight, but we doubt it's good for people of normal physique to put on more fat," he said.

The study divided people into four weight classes at age 40 according to their body mass index, or BMI, calculated by dividing a person's weight in kilograms by their squared height in metres.

The normal range is 18.5 to 25, with thinness defined as under 18.5. A BMI of 25 to 30 was classed as slightly overweight and an index above 30 as obese.


Post link from: http://sg.news.yahoo.com/afp/20090619/tts-health-japan-lifestyle-weight-7d7070a.html

Tuesday, May 26, 2009

Ben & Jerry “Do The World A Flavor” Contest

Ben & Jerry “Do The World A Flavor” Contest

Ben & Jerry's Do The World A Flavor Showcase

Win a Trip or Showcase Your Flavor

Participate in the Ben & Jerry’s “Do The World A Flavor” contest and stand a chance to win a year’s supply of Ben & Jerry’s ice-cream, plus a seven-day trip to the Dominican Republic in Nov 2009, where you’ll get a chance to witness the benefits of Fairtrade on a cocoa farm, together with the company’s founders - Ben, Jerry and their flavour gurus.

All you need to do is to enter their Flavour Lab at the website and begin mixing up your dream flavour, then give it a name and one winner will be chosen from every participating country. The grand prize winner will see his/her creation transform into Ben & Jerry’s 2010 worldwide flavour, available in Mar 2010.

Hurry up, contest ends today!